Bull Riders Forge — Weekly Coaching Program — Frost Legacy

What Is

Bull Riders Forge?

Forge is Frost Legacy’s professional bull rider development program. This isn’t another self-paced course — it’s a structured, ongoing coaching relationship for serious riders who are ready to show up every week and do the work.

Built around consistency, accountability, and quality feedback from a coaching team invested in your growth, Forge shapes future world champions through steady progression. This is where the next generation of professional bull riders is being built.

Apply Now →

Who It’s For

Forge Isn’t For Everyone. And That’s By Design.

Forge is about consistency — showing up each week with a willingness to do whatever it takes to improve. It’s the work behind the championship, not the highlight reel.

Forge IS for riders who are:

14 and older, planning to ride professionally
Serious about winning
Want the confidence that comes with consistent feedback
Coachable and want to be challenged
Thinking long-term about their career
Willing to show up every week

With Forge you get:

A community of riders committed to daily improvement
Weekly video reviews
Small mistakes eliminated before they compound
Weekly training camp atmosphere at home
Train like other sports — with the consistency and coaching that build champions

Apply Now →

Rider Voices

What Riders Say About Forge.

“

I’d been stalling out at the same 3-second mark for months and couldn’t figure out why. Two weeks into Forge, Coach Joe caught something in my seat position I’d been doing my entire career. Fixed it, and I’ve been to the whistle on three of my last five bulls. The video reviews are worth it alone.

“

I signed up for the coaching, but the community turned out to be the part I didn’t know I needed. Riding your own bulls in your own arena in the middle of nowhere gets lonely fast. Now I’m messaging riders in Texas and Alberta every week about our reviews. Everyone showing up, everyone getting better.

“

Before Forge I’d get on a bull, mess up, promise myself I’d fix it, and then just repeat the same mistake next weekend. The weekly cadence forces you to actually work on the thing. Six months in, I’m riding at a level I couldn’t have imagined last spring.

Building Champions

Professional Coaching. Every Single Week.

Coaches who understand exactly what a championship career demands are reviewing your work personally, week after week — building a coaching relationship that grows stronger with time.

Consistency

The weekly cadence that turns work into progress.

Accountability

A coaching team that shows up for your growth.

Quality Feedback

Detailed reviews that catch mistakes before they compound.

The Process

How Bull Riders Forge Works.

1

Submit Your Application

2

Get Reviewed By Our Coaches

3

Begin Your Weekly Program

4

Train, Submit, Get Feedback

5

Build A Career, Not Just A Ride

Real Results

What Forge Builds In Riders.

A Long-Term Career, Not A Lucky Weekend

Forge builds the consistency that turns hopeful riders into riders who keep climbing year after year. This is about building a career, not chasing a moment.

Mental Toughness, Earned The Right Way

Show up every week. Do the boring basics. Get past your own resistance. That’s how mental toughness is actually built — not preached, not faked, but earned through the work.

Direct Feedback From Professional Coaches

Joe, Josh, and the Frost Legacy coaching team review your work and tell you exactly what needs to change before your next ride. No guessing. No generic advice.

Accountability That Sticks

A weekly rhythm of training, submission, and feedback means your improvement doesn’t depend on motivation. It’s built into the structure of your week, every week.

If That’s You

Then Let’s Go.

Bull riding rewards consistency. Forge is where the consistent work gets done. If you’re 14 or older, serious about your career, and ready to show up every week — apply below.

Apply For Forge

Ready To Do The Work?

Application only. We review every application personally to make sure Forge is the right fit for you.